The iPad was Jobs' own desire.  He wanted to create a tablet for a long time and finally got his chance in 2007.  Jobs' sense of design amazes me.  He and his Apple soul mate, Ives, have this thing for simplicity.  Their obsession with simplicity can be compared to that of simplifying fractions.  The more you simplify the smaller your fraction becomes.  That is how Ives and Jobs saw their technology.  Other companies created there computers by engineering everything that needed to go inside of the device and then told the design team to make a case for all the compartments.  In creating devices in this manner, all you got was an ugly, intimidating device.  Although the device would allow you to do so much more, its sales would not be great due to the customer friendliness that it essential in good sales.  Jobs and Ives knew better than to create a device this way.  They would first design the casing into something simple and beautiful, and then they would take it to the engineering team and tell them to make everything fit.  They would have many meetings discussing the components that could be left out and what couldn't.

The iPad faced many controversies the day that Jobs released it.  He was proud to show off his pride and glory just for it to be shot down in a flurry of insults and touch criticism.  The comment that I am most familiar  with is "The iPad looks like a bigger iPod."  I found myself saying this when the iPad came out because it still had the same shape and personally it was just too big for me.  No one paid attention to the size of the iPad.  No one cared whether or not they made 20 different models of the iPad and played with them daily to see if they would be the right size.  No one cared that one side of the rectangle was sloped so that grabbing it off the table would have been easier.  There were no ports or anything that could have distracted a customer from the "futuristic sleekness".  Jobs was upset and even sent email responses to those who insulted  the iPad.

The iPad's rants and insults did not continue for long.  The first day that it came out in stores, it sold nicely.  Consumers began to compliment and give gratitude toward Jobs because of the iPad.  One blogger, even changed his initial opinion about the iPad and said that once he got the device into his hands that he knew how great it was.  The simplicity had paid off. There was a very interesting story of an illiterate six year old boy given an iPad for the first time in his life.  He was able to play a few games on i without having seen an iPad before.  Obviously, great things came from the simplicity concept that they so dear.